Good Publicity Vs. Unhealthy Publicity Jon Stewart Vs Cramer
What number of occasions have you ever heard folks say: Theres no such thing as dangerous publicity Oh yeah. Ask Bernie Madoff about that. Or heatless crimped hair O.J. Simpson. Or Jim Cramer. How do you assume they really feel about their dangerous publicity Have I made my point Dangerous publicity is badperiod. Its nothing you need. But odds are you may come across some unhealthy publicity someplace in your life, particularly in the event you personal a business. So how do you handle it
Lets speak about O.J. Simpson first. Why do you suppose he was discovered not responsible of murdering two folks when all the proof pointed proper to him Was it as a result of justice prevailed Yeah, right. Keep believing in Tinkerbell, Scooter. O.J. Simpson was found not responsible of murdering two people, at least partly, as a result of, he had piled up so much constructive publicity in the years before the murders that folks couldnt consider he did it. Not O.J. Not The Juice. Not the guy I saw flying across the soccer area and leaping over the ropes in the Avis commercials. Not Saint O.J!
Then what happened to his picture after that verdict Discuss bad publicity. Id hate to think that there are tens of millions of individuals sinking again in their straightforward chairs with their feet up and a smile on their faces, realizing that The Juice is now behind bars. Now lets check out a well known sufferer of dangerous publicity Jim Cramer.
Youre most likely accustomed to the brawl Jim Cramer and Jon Stewart got into over Cramers questionable recommendations of stocks. Cramer might have turned that scenario around so easily and in the method appeared like a saint. However nooooo. frontal He needed to do what 99.9% of people do in his state of affairs. Hed didnt fess up and inform the truth.
Even within the face of Stewart displaying clip after clip of Cramer blatantly recommending one particular company and voicing his undying support, Cramer tried to defend the indefensible. Schmuck! If you realize Cramer and he wants good PR recommendation, have him call me.
Now picture this Jon Stewart calls Cramer out on his questionable inventory suggestions. Cramer calls Stewart and asks to be on his present to give his aspect. Stewart would have jumped at the opportunity.
Then, the night of Stewarts show Cramer begins out by saying: What was I enthusiastic about, recommending that one particular inventory time and again for weeks That needed to be the worst name I ever made. Now, Jon, if youd permit me, Id prefer to point out the place I, and so many other monetary advisors, went wrong so that your viewers dont undergo this again. Then, to stability things out, Id prefer to go over a few of my huge successes and present people how you can do the same factor. How do you think Cramer would have looked then As soon as once more, have I made my point
I remember listening to Ed Koch, former mayor of latest York, being interviewed on radio after he left workplace. A listener called the radio present, furious at Koch for a regulation he pushed by. He was livid.
After the listener vented, Koch merely said: I remember that nicely. Wasnt that the dumbest thing I ever did as mayor I dont know what I was considering. Crisis immediately defused.
The lesson here gather as a lot positive publicity as now you can, earlier than something negative happens. Then, when the inevitable occurs and some unhealthy publicity comes your approach and you understand youre responsible for no matter youre being blamed for, come clean. Sure you might be embarrassed for a while. If you happen to screwed up you probably deserve it. This too shall pass.
In case you have some legal legal responsibility, obviously you should get appropriate legal recommendation. But when it was a simple screw up, admit it. Youll look a whole lot higher.
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